The “Gushing over Magical Girls” phenomenon breaks sales records and shakes up censorship

No one saw it coming with such force, but Mahou Shoujo ni Akogarete (Gushing over Magical Girls) has positioned itself as one of the most talked-about and best-selling titles of the month. What seemed like a racy parody of the magical girl genre has mutated into a viral phenomenon that is selling out Blu-ray editions.

The series, which follows Hi柊 Utena in her unwitting transition from magical girl fan to leader of a villainous organization with sadomasochistic fetishes, has sparked intense debate about the limits of censorship on streaming platforms. While censored versions are broadcast during prime time, the “Ultra-Uncut” version has boosted subscriptions to specialized sites.

According to Oricon data, the manga has seen a 300% increase in sales since the anime began. Fans praise not only the explicit ecchi, but also the surprising quality of its comedy and character development, which cleverly parodies the tropes of series such as Sailor Moon.
Technical data:

• Release date: January 2026 (Currently airing).
  • Publisher: Takeshobo.
• Publication start date: 2019.
• Synopsis: Utena loves magical girls, but when a magical pet recruits her, she ends up becoming the villain who must “punish” her idols.
• Studio: Asahi Production.
  This success proves that there is a massive market for well-produced adult content that doesn’t take itself too seriously. Gushing over Magical Girls has achieved what few others have: going viral for its “audacity” while remaining relevant for its script. It’s a reminder that the otaku fandom still values productions that take risks outside the realm of political correctness.