Blue Archive producer criticizes “AI garbage” in video gamesKim compared AI-generated content to “air-filled snacks”: good packaging, but no substance.

Amid the debate over AI in video games, Yongha Kim, producer of Blue Archive and head of Nexon Games’ IO division, rejected the excessive use of artificially intelligent resources. In a recent interview, he pointed out that there is a problem of “AI slop” when the reckless use of generative AI reduces the quality of the product. Kim used an analogy with a bag of snacks: if the packaging looks attractive but the bag is filled with air instead of actual content, “consumers will react negatively.”

Kim also warned that fans of subgenres (otakus, niche gamers) demand “creative authenticity,” while current AI models are mere “simulators” without intention or personality of their own. When asked if AI will soon replace human creatives, Kim responded categorically that it will not: “The central problem is that, currently, AI still cannot fully generate the level of output required in development environments.”

Instead of replacing developers, Kim clarified that Nexon uses AI as a support tool. The Blue Archive team uses technologies such as speech recognition and speech synthesis to automate repetitive tasks, allowing staff to focus on creative aspects that require a human touch. According to Kim, the future should focus on using AI to alleviate routine workloads and expand the creative capacity of teams, not on eliminating human involvement.